Keep your Company’s brand alive by retargeting the very searchers who have visited your site.
If we think about it, someone has visited your site for a reason, they are most likely interested in what you have to offer and if it’s not you, it will be someone else, whether it be now or in the future?
So it makes sense to try and remind them why they visited your site in the first place once they leave. So once they navigate away from your website, we can display targeted adverts back to them with whatever selling message you wish in order to entice them back to the site.
...wherever your visitors go after your site, we can follow them.
Here’s How It Works:
- A searcher lands on your site
- 97% of visitors won’t convert on the first visit anyway
- Here’s our opportunity to track their activity after they leave and to display a relevant sales message in banner to try and get them back.
It’s very common for visitors to not complete their search or purchase journey in one go. This could be due to a number of reasons such as lack of time, interruptions, prior engagements and so forth.
Remarketing is just a creative way of reminding the visitor why they landed on your site in the first place and giving them the opportunity to make a decision one way or the other......take it from us, most of your competition won’t be doing this so you can be ahead of the game.
Your Remarketing adverts will be shown on Google’s display network. So whenever a user visits another website that is part of the display network, your advert could well be there to greet them.
Remarketing & Retargeting Will Help
Like most things in life, we tend to notice products more once we have seen them several times as they are then registered in our minds.
Remarketing works in a similar way by displaying your business and its offerings or special offers a number of times over a period of time to reinforce your brand.
Bear in mind that the Internet is a huge asset for gathering immense amounts of information very quickly, so it’s vital that your business stands out in the crowd by proactively promoting it’s services when the visitors least expect it.
So, the users have done the hard work by finding you, this is just a gentle reminder to encourage them to return.
There are a number of benefits to this kind of advertising including:
- Highly Targeted Traffic
- Increased Brand Exposure
- Appear on Highly Reputable Sites
- Improved Conversion Rates
- Generate Increased Revenues
How Will The Adwords Company Help?
As Google AdWords Certified partners we have Digital Marketing Specialists who are qualified and experienced in managing and optimising remarketing campaigns.
We know all there is about paid advertising and our team has the skill and creativity to produce dynamic ads to sell your products and services.
We’ll use performance data to establish which ads work and which ones don’t together with knowing which are the best sites to display your retargeted adverts.
In summary, if you need a remarketing and retargeting agency, your campaigns stand the best chance of succeeding with The Adwords Company.